When it was rumored that the NiceMac application to allow iPhone users to listen to Sirius XM radio was not approved people began to wonder. Then the rumor of Sirius XM getting ready to launch an application of their own came out, and the writing was on the wall. The StarPlayer Project would be shelved. Today, the folks at NiceMac confirmed the news with this note:

Sunday, 08 March 2009 04:01
To all of our fans and customers:

“NiceMac has decided it is in our best interests to discontinue the StarPlayr project. NiceMac will be issuing refunds for purchasers of StarPlayr for Windows Mobile on a first come first serve basis until corporate funds have been exhausted.

To request a refund simply copy and paste your StarPlayr for Windows Mobile PayPal receipt via the Contact us Email form.

We would all like to thank you for your support, kind words, understanding and patience throughout. We deeply apologize for the inconvenience.

Sincerely,
The NiceMac Team

p.s.

This has been the greatest privilege and honor working with this fantastic NiceMac team. Never in my wildest dreams we would have accomplished so much together. In my book, you are all heroes. Good luck in your future endeavors and enjoy the success in everything you do. I hold your programming abilities and entrepreneurial spirit to the highest regard. It is with much sadness to let this project go. You may be asking yourself why and the answer is there simply weren’t enough bottles of super glue to put our starship back together.
Sincerely, goodtime

In my opinion, the fall of the StarPlayer Project is a sad situation. The merger promised more open access, but in the end, the entrepreneurial enthusiasm of this project was dampened by corporate giants. The creators of StarPlayer paved the way for a great application to be a part of satellite radio. They saw a need and responded to it with vigor. They were pioneers who fell victim to bigger players seeing all of the hoopla and deciding to enter the arena. Why did StarPlayer have to be killed off? What is wrong with several applications being developed, and letting the marketplace determine the victor?

So many ideas with satellite radio were born from passionate fans and investors. There have been dozens of people who had a glimmer in their eye, and proceeded to act on it only to have the flame extinguished. Over the years, I have seen the little guy trampled more than once, and it is frustrating to see it happen again.

Will the new Sirius XM application be great? Yes, it probably will. I just wish that this talented young group at NiceMac had a chance to reap the benefits of their hard work.

Position – Long Sirius XM Radio