It is a marriage that makes perfect sense for numerous reasons. Both Beats Audio and music service MOG can actually help each other get to the next level. It was only a couple of weeks ago that questions began to arise about whether MOG was in trouble and perhaps for sale. At the time many thought that despite statements from MOG CEO David Hyman that indicated that the service was not in trouble, many believed that the service might a candidate for purchase. With venture capital sometimes hard to come by MOG found itself in a situation that perhaps would lead to one ultimate conclusion.
Business Insider is now reporting that Beats Audio may have already made a deal to acquire MOG. For followers of the audio entertainment sector this is interesting news. It demonstrates that there are indeed people out there looking for a way into the streaming marketplace. What is intriguing about this deal is that both Beats and MOG pride themselves on being the best at sound quality.