Sirius XM To Be Sponsor Of “The Jackson’s: A Family Dynasty”
The new series will give the public access to the Jackson’s like never before. Some may feel that the family is capitalizing on the death of Michael, but regardless of your feelings about Michael, there is a sense that people want to know more for many reasons.
The A&E network is heavily advertising the series and Sirius XM is a sponsor of the premier. Some network ads are even mentioning Sirius XM as a sponsor. The show is highly anticipated by Jackson fans and the premier will likely be viewed by a wide audience.
For Sirius XM, the sponsorship move makes sense. As a company that brings more music to listeners than any other, Sirius XM is smart to hitch their brand to all things music, including this new Jackson series.
Sirius NEEDS to do more things like this. Sponsoring such events and concerts. Making their name synonymous with all things music and audio entertainment.
Their latest Branding commercials are great to see. And I hope they continue airing even more effective tv ads in the future, perhaps even a Super Bowl ad.
The public at large needs to have it ingrained in their brains that Sirius = The Best Music/Audio Service around.
Only by doing this will Sirius become the “COOL” “MUST HAVE” item we all want and know it can be. The service is GREAT. But until it becomes that in the general publics consciousness, they won’t KNOW….and the typical response “PAY FOR RADIO” response will continue to be the norm.
But the service is so great, that all it will take is an effective ad campaign. Because once people try the service, they get hooked.
And by sponsoring events like the Jackson Family Special and Live Concerts and Sports…..Sirius will become associated with unique content that you can’t find anywhere else. Live, Uncensored and Commercial FREE….Sirius is both the Consumer and Artist’s best choice around.
The more we link to great artists and content, the more artists and consumers alike will see Sirius as the place to be and the service to have.
Keep it up Mel. Things are looking good.
And if the rumors of Sirius going global with a Liberty/WorldSpace deal pan out…then we can truly rejoice.
But for now, i hope they keep up this aggressive media blitz and promotional campaigning stateside. Momentum is a good thing. And staying in the public eye is even better. 🙂
Soooooo, I’ve been watching this garbage show and there are no SIRI commercials. WTF???????????