SIRIUS to Create “Fan’s Choice”
Prior to every NASCAR NEXTEL Cup Series race, fans will be able to log on to the driver feed section of Sirius.com and vote for their favorite driver. The driver with the most votes will have his in-car audio broadcast on the “Fan’s Choice” channel, which will air on SIRIUS channel 140 during that weekend’s NASCAR NEXTEL Cup Series race. Sirius is really going out of their way to give their fans what they want.