Bubba The Love Sponge is Kicking Butt
After all of the disappointment about Sirius XM’s renewal of the Bubba The Love Sponge and all of the aggravation expressed by fans and investors alike, I have decided to spend some time listening to the new show format. While nothing is perfect, Sirius XM does put together a good rendition of the Bubba show and the crew seems to have made the new schedule adjustment work towards putting on a good show. In many cases, you would be hard pressed to realize that the show is no longer live four days a week.
The hard work of Bubba, Brent, Manson, and others has paid off where it counts. With ratings! In Tampa, Bubba is now #1 in more key demos than ever before, and that includes women ages 25-54!
The Fall 2008 Arbitron radio ratings, which have just been released, show that for the fourth consecutive ratings period since returning to terrestrial radio, Bubba’s show is not just maintaining its top position in Tampa, but is adding new top rankings in more key demos.
The most recent Arbitron radio ratings survey, covering the period of September 18 to December 10, 2008, shows that the Bubba the Love Sponge Show, broadcast live weekday mornings from 6am to 10am ET on WHPT-FM, ranks number one with:
* All persons 12+ (8.6 average quarter hour or AQH share)
* All persons 18+ (8.7 AQH share)
* Men 18+ (11.2 AQH share)
* Persons 18-34 (18.4 AQH share)
* Men 18-34 (21.7 AQH share)
* Women 18-34 (21.7 AQH share) – tied for #1
* Persons 18-49 (14.2 AQH share)
* Men 18-49 (17.1 AQH share)
* Persons 25-54 (13.4 AQH share)
* Men 25-54 (16.1 AQH share)
* Women 25-54 (10.3 AQH share)
After seeing the ratings book, Bubba stated, “I’m especially pleased that my morning show is tied for number one with women ages 18-34 and for the first time is number one with women ages 25-54, which is pretty unusual for a classic rock morning show in a top-20 market.”
For those that were disgruntled about the new satellite deal, it is time to give the show a second chance. Those that have been listening already know that an invigorated Bubba and his crew are busy entertaining the country with their unique show. With a live and uncensored Friday show on Sirius XM, and a good feed on the terrestrial show that carries a national flavor, Bubba and the crew are sure to expand their presence on the airwaves, and garner more fans.
Congratulations to Bubba and the crew from SiriusBuzz
Position – Long Sirius XM
IMO, this is the Stern method for growth. Contraversy gets media coverage and drives growth. Stern was the king of this. Bubba is following in his footsteps. Look for Bubba to come back to Sirius 100% after his terrestrial contracts are up. With him, will come terrestrial subscribers. Just watch
I am not a listener of Bubba; however, there is an obvious solution to this, unless I am missing something.
So, Monday through Thursday, they are running the “censored” terrestrial version delayed on Sirius.
Obvious solution: RUN THE TERRESTRIAL VERSION DELAYED, BUT UNCENSORED.
Why can’t they just remove any bleeps, etc., for the Sirius show?
I agree. If they are able to rebroadcast the show, I am not sure why they would not be able to do this. The terrestrial feed must be delayed in order to get those bleeps in.
It is BUT there are hardly and bleeps because they are working as clean as possible. Its a totally different show because they are catering to the over thinkers who will fine them if they even elude to something which is “inappropriate.” Because of this, the feeds are damn near the same.
got it…now I understand.
I do not listen, but from what I hear from those that do, the feed is uncensored. The feed is the exact same feed that the terrestrial radio stations recieve, except terrestrial delays the feed in order to censor it. The problem lies in the pre-taped segments, which are edited for air, and are censored prior to the feed getting sent. Those are censored, and there is no way to change this. The other issue is the fact that some stuff is not even done because it would be to edgy for the FCC, so the bits are toned down significantly.
Though Tyler states that the show “carries a national flavor”, I have heard the exact oposite. Bubba does rants talking about other Florida DJs, local politics, etc, etc. Stuff that no one outside of the actual listening area would really care about.
Fans are still upset that they cant hear unbleeped commentary from Bubba on Sirius XM, the whole point of a pay channel is to hear uncensored radio. Give me a break his show is a watereddown version of crap. Fans have every right to reject this BS and move on to other shows. No one cares if he is tied for number one on some LAME CLASSIC rock channel. Who the hell is even listening to that channel, onyl over 40 middle aged woman with saggy boobs. Bubba is done, he ruined it for himself when he went to terrestrial, Sirius also has every right to be upset with him since he couldnt handle doing both shows. He let down his PAYING audience by doing a crappy job cause he had too much to handle. Not Sirius’s fault just Bubba’s
I caught just enough of his Friday live show yesterday to hear his own mother say she doesn’t really listen anymore in the afternoons. It caught Bubba off guard and the snickers from his crew told it all.
Contraversy gets media coverage and drives growth.That must be why you are one of my biggest fans! Funny stuff egiscodr.
I am a Sirius listener, and the new censored Bubba show puts me to sleep. What a joke!! Especially for a guy that claims to be rugged and tough. Move Ferrall up to the afternoon slot. He’s the man. Bubba sold out. I feel really sorry for the bubba army. WHat a sad state of affairs
First of all thank god Bubba is back. He may not be back in the way Sirius listeners want him but my opinion is some Bubba is better than no Bubba. His re-played FM show is not bad at all but I always look forward 2 friday! Bubba Army Bubba Army!!!
I completely agree with the poster who said we pay for unsensored radio and the new Bubba show does not qualify. Personally I wish they would have let Bubba go and even put on the Miserable Men in the afternoon. Shulie would do a pretty good unsensored show probably just for the air time and t-shirt sales.
I have allowed my subscription for two radios to lapse pending the future of the Bubba the Love Sponge show. Please keep me posted, once I know his show will be on in 2011, I will purchase two five year subsciptions.