Does Sirius XM’s New Logo Have Pop?
Far be it from me to be a critic…but, I do think that the change does not represent the Best Radio on radio. What prompted this piece is the story of the Gap changing logos. Consumers seemed to hate the new Gap logo, and what transpired next garnered the Gap a ton of attention. The company decided to let consumers design the new logo and opened the contest up on their Facebook Page.
Perhaps Sirius XM should consider the same. It would deliver exposure to the Sirius XM social networking pages, give consumers a chance to interact with the company, and deliver positive exposure and press. Hopefully a logo with more POP can come out of it as well.
Position – Long Sirius XM Radio
There is an old vaudeville axiom, “don’t follow kids or animals”.
Stick with the dog! Maybe define Sirius, the dog star, better than it has been by showing the dog in space singing, broadcasting news, or whatever.
The dog will work—–just like RCA’s dog worked for them. He just needs to be brought to life.
Sorry, not completely awake yet.
Forgot to point out the success of the Geico Gecco and the Aflac Duck. Stick with the dog.
input from your subs/fans?? What a good idea–bring it on!
I’m not a big fan of the dog, and the new logo seems just OK in my mind. The dog is probably the way to go if they want to focus only of the USA public, but does the dog make sense in other countries? or in other industries. I work in the Emergency Preparedness Industry, and Sirius XM provides marine weather data, traffic info, airplane info, and other types of data that is very important and usefull to non public entities. I can see how a more generic, simple logo might serve them well if their plan is to diversify thier services.
Does the dog make sense in other countries? Probably more so.
Sirius is the Dog Star in the constellation, dating back to the Greeks for sure. I looked up the data on it a long time ago and have forgotten who named the star Sirius.
A satellite is a man made star, hence the name.
Frankly, I’ll leave it to Mel K. He made his name in the advertising business before he came to radio. Whatever he chooses is likely to be successful.
It would be a huge mistake if they change the logo, I mean the company spent millions branding this logo and now everyone recognizes it why change it!!!
keep the dog
My biggest concern is the fact that there is still a best of Siri and best of XM? How long does it take these two companies to fully merge. They still have two companies here…kinda rediculous. I know it can’t be done overnight, but the merger was approved, what…2 years ago? Come on…no more XM…just SIRIUS RADIO…what’s the holdup?