Sirius XM’s Morning Mash-Up Passes 50,000 Friends On Facebook
The Morning Mash up is a popular morning drive radio show that combines entertaining conversation with the greatest pop hits of today.Featuring Rich, Nicole, Ryan and Stan, the show, and the respective channels are fan friendly, and listeners actually participate in determining which songs are played by joining the WutChuWant Crew and sending in their votes.
So where has the Sirius XM Facebook page gotten to in term of friends over the past four weeks? They now sport over 55,000 fans. Ahhh the importance of Social Media.
Position – Long Sirius XM Radio
Don’t care if they have 10 million facebook friends. It’s like when they were valuing websites on eyeballs back in the 90s. Meant absolutely zilch.
They need car sales to rise to grow subs, not facebook friends. It think you are EXTREMELY off base with your theory here. Let’s get to the meat and potatoes of sat radio – CARS.
Quite honestly Spencer, reading your articles about the importance of social media reminds me of the days when CBS MarketWatch was valued at a billion dollar ipo because they had X number of visitors and made no money.
Enough of this nonsense. Viral, spiral, You are smarter than this hyped drivel.
It is a segment thing, and that is important. The under-30 set live on Facebook. Yes, cars are the sub driver, but a connection with an audience is important.
You have your opinion though
Drivel?
Facebook has more than 400 million active users with 50% of them signing in on any given day. People spend over 500 billion minutes per month on Facebook… Sirius XM should ignore that?
Yeah, its just like CBS Marketwatch… except 100 times bigger.
Exactly what does Facebook mean to Sirius revenue or cash flow. ZERO!
If Sirius had 5 fans they get no revenue for being unpopular. If Sirius had 20 million they again get no revenue for being popular.
Totally hyped drivel. Talk about car sales. This is a business, not a tag your it girly game! I think you got Spencer thinking your techie nonsense. Spencer is so much smarter than that.
What does word of mouth advertising mean to Sirius revenue? Are you saying that creating a good product that people talk about and refer each other to doesn’t add to a companies bottom line?
Being ignorant about social media is fine, there is nothing wrong with that but, you can’t argue with someone when you don’t understand it. Facebook and Twitter drive more traffic to the Sirius website. Sirius XM turns that traffic into sales and value added services.
The best companies in the world are all using social media to drive their brands… how are they all wrong? What do you know that the brightest minds in the world are wasting their time on?
Out of respect for Spencer I will attempt to teach you the radio business Charles
Lesson 1 – EV/EBITDA, Free Cash Flow, Revenue, Content and Distribution. Study the terms.
It is not difficult but you have to have an interest in learning the industry which Spencer seems to have. This is not tech, this is radio. Do you want to learn it? I have my doubts.
If you want to learn Lesson 2 we go into growth through revenue expansion and cost reduction. Lesson 3 we hit accretive acquistions. Lesson 4 we go into radio’s outdoor media migration and Lesson 5 we delve into the Telecommunications Act effect on audio competition then, now, and the future. It takes about 20 involved lessons to learn radio.
Of course – this is a tech site, I forgot. Tweet Tweet!