Satellite Plays Deal Or No Deal
At a certain point, the banks offers typically become very tempting because the odds that the contestants case contain a high value of money get better as low value cases are removed from the field. As each round progresses, the contestant is asked…..”Deal Or No Deal”. The contestant can walk away with the banks offer, or play on in hopes that their case is the one holding $1,000,000.
Interestingly, there are many parallels between the television show and the satellite radio merger. You have audience members screaming their sentiment on the show, just like the comments filed on the FCC website. You have friends and family that get air time to offer their opinion on the next move, just like all of the Ex Parte filings, and you have a host who sets the stage and orchestrates the drama, just like Kevin Martin.
Satellite radio is now at that “tense” point in the merger game. With the DOJ supporting the merger, the stakes increased. With Martin issuing a draft order, the stakes got even higher. Now that McDowell is rumored to have cast his vote, we are at the ultimate decision in the merger. Three commissioners left, and only one YES vote needed. The question on everyone’s mind is DEAL OR NO DEAL. Any one of the three remaining commissioners could bring the merger to fruition, but it would take all three to vote against against to spell defeat. The stakes are high, the audience is screaming, and the more involved parties are lobbying their best arguments…
DEAL OR NO DEAL?
Just like the show, we have to wait just a bit longer to find out.
Position: Long Sirius, XM.
Every action causes a reaction…what I find interesting…..does the NAB really think what they do has no residual effect. They have lost millions of listeners over this. Smart leadership would have recognized that Sat Rad could compliment their business. A potential partner to grow down the road. This deal is finally done and it will take 2-3 years for the results to show…but the future is bright for this business.
And don’t forget the game show owners who rake in the ad revenue…. that would be the members of congress and their payola!