Some were offered partnerships, some a piece of the action. To be honest, I do not know how many principals there are at the site. For some it was the ability to post articles without them being reviewed prior to publication. This site will publishe anyones articles if they submit them. Unfettered publishing rights is dangerous, and a contributor would have to earn that right on this site. Our review is not about censorship, but rather fact checking, and editing for grammer or spelling issues. If a writers opinion disagrees with my own, I am fine with that. I think that potentially makes the site a better place.