ok homer its as simple as this, satrad is a better delivery system. over time it will become available in every car sold, and it will not be held down by the fcc but picked up. I dont know how long this will take but it will happen. I AM NOT SAYING IT WILL BE THE ONLY DELIVERY SYSTEM OUT THERE ALL RADIOS WILL ALWAYS HAVE AM/FM CAPABILITY BUT THE SATELLITE BAND WILL BE THE MOST USED BAND LIKE FM WAS FOR SO LONG.
Last edited by trippingthespeculatingpos; 03-25-2009 at 12:58 PM.
DARS are requrired to air any and all national emergency alerts on all of their channels. This is not optional, but a requirement of license now. They are also required to test the national EAS system on all of their channels. XM challenged this requirement a few year ago and asked that they test it on their "emergency" channel only -- but lost. Therefore testing is conducted on all channels as DARS is now a part of the EAS delivery end.Originally Posted by trippingthespeculatingpos
As far as local/state alerts and testing... DARS voluntarily air local/state EAS alerts on the local traffic/weather channels. These are typically generated by the LP-1 or LP-2 station in their respective EAS region -- and uplinked to Sirius and XM for carriage.
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If this were true... Sirius wouldn't be $0.38 today.
Look, I had this almost identical arguement 10 years ago... when I was told that 10 years from now, there will be no FM radio. Guess that person was wrong.
If you want to remind me in 20 years that I was wrong... you go right ahead.
P.S. - I'm not trying to pee on your parade -- I'm only trying to temper expecations. There are way too many roadblocks in the way for what you claim will happen - to happen. That's all I'm saying.
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damn homer how many times do i have to say i dont think fm radio is going away. Just that satrad will reign over it the way fm reigned over am. It has already happened content wise, it will soon happen audience and advertising wise.
It's one thing to piss on someone's parade, but don't pee on my leg and tell me it's raining....
FWIW, the numbers don't agree with you... while I agree that quality of content in some cases is better than with terrestrial radio, the audience size and advertising has not shown much indication of what you are claiming.
First of all, as I mentioned previously, with about $14BB in local advertising not being able to be grabbed by Sirius XM -- that is a sizeable portion of the $20BB pie that they will never be able to tap.
Secondly, in 2006 audience measurements estimated that radio reached 230MM persons 12+ in one week; the latest estimate to come out this week show that radio reaches 234MM persons 12+ in one week. This in the face of DARS growing significantly in the same time frame. In fact, radio's audience has not shrunk all that much since the advent of DARS.
If you truly believe that DARS will some day have the size of the weekly audience that terrestrial reaches today... then Sirius is significantly undervalued. Because 230MM listeners = about 100MM subscriptions. Do you really think that DARS will get to 100MM subs some day? Well a company facing an audience size of that potential would not be priced at $0.38 right now. So most are disagreeing with you... not just me.
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homer: tripp and you are both right, just in different ways.
Tripp is saying that SDARS will become the most powerful radio listening in the country. When this happens, Terrestrial will wither away. There will still be terrestrial radio, and perhaps they will all upgrade their services to HD Radio by then, but they will not have the power that they do today. You are right, there is 12 billion in revenue out there for them to split. Terrestrial radio wont die, but it certainly wont prosper.
Local broadcasts for SDARS is a powerful concept with a variety of benefits. The problem with NAB is that they have precluded ANY local broadcast for any reason, unless done on a national basis. I could have a kidnapped child in a stolen car right next to me, but because I am listening to SatRad, I do not hear the amber alert.
They SHOULD NOT have to broadcast Amber Alerts nationally. THOSE should be able to be broadcast locally through repeaters to only those that NEED to hear them.
They SHOULD NOT have to broadcast local emergency alerts nationally. THOSE should be able to be broadcast locally through repeaters to only those that NEED to hear them.
There are so many benefits to allowing SDARS to broadcast at least limited local information through local terrestrial repeaters, but NAB is so anal about loosing the battle that they put peoples lives at risk to keep raking in the cash.
Newman -- two things...
Repeaters do not cover an entire market -- quite the contrary, in fact. What about the significant portions of a radio market that are not reached by a repeater? Do they not get alerts then??
Secondly... radio revenue in 2008 was $14BB from local and $3BB from national; with the remaining amounts coming from Network, NTR and other... totalling $20BB. Sirius will not be able to "split" the $14BB local advertising. There is no question in this. Unless the local ad is broadcast nationally, it's just not ever going to happen.
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we got 19.99 years to go and we will find out haha
sorry homer, I did not mean that Sirius XM could split the 14 billion, I meant that the Terrestrial radio stations would split the 14 billion, meaning they wont go anywhere, but Sirius XM would continue to prosper and become more powerful than terrestrial radio.
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