SiriusXM Wants You To Listen for Free… Again
Starting yesterday until December 3rd SiriusXM will be turning on all inactive radios for a 14 day free trial. If you have a satellite option in your vehicle or an old plug and play lying around all you have to do is turn it on and enjoy. If you have internet access or a smartphone, all you have to do is fill out a quick form and sign on.
Why did we wait until today to let you know if the promo started yesterday? Because we had no idea and to be honest, we’re not really sure how anyone finds out. Sure, SiriusXM posted it on their website but, if you’re the inactive user the company is looking to target it’s probably safe to say you don’t spend a ton of time staring at their homepage… right?
So, I guess the company is counting on people who already have satellite radio and happen to find out about the promotion to tell their friends? It’s tough to criticize free but, this plan seems a little lacking. Now be a good little minion and like, share, and tweet this article to all of your friends.
What else is lacking? Tons of quality channels and all explicit content — check out the 60 channel lineup [PDF]. We understand there are concerns about the kiddies tuning in and hearing a few profanities but, how about letting people call up and opt-in to hear the good stuff – the kind of stuff that makes you grab your credit card and sign up!
This two week trial marks the 4th time the company has run the promotion so far this year. I’m sure it must be adding something to the bottom line but, giving away your pay service 15% of the time starts to border on being counterproductive. At what point to satellite radio owners start questioning why they need to pay for something that is all too often given away for free?
What do you think the company can do to improve on this promotion? Sound off in the comments below.
Its all over Fox news commercial every 20mins. Its actually a pretty good commercial.
I guessed you missed the TV add running on major cable networks about this promotion
I’m only good for an hour of TV or so per day — I have yet to see one commercial. What channel did you see it on?
It’s called a teaser. If you never know when and keep checking in to see if it’s on; eventually you decide it’s ridiculous, you like it, might as well subscribe. If you don’t know when you get hooked to checking in
You think people are checking the website everyday to see when it is going to be free? What do they do set SiriusXM as their homepage and check it every morning at work? Yeah, OK bro.
We called Sirius XM and the csr says Sirius is NOT honoring this promotion.
Are you in Canada or something?
Yep, best ad I’ve seen nonstop on Fox news.
Siri is doing nothing unusual in terms of customer retention or attraction. I can call dtv and get a lot of freebies or a meaningful price reduction because I have been with them for years and have been paying well over $100 per month for years. This country is about discounting to attract or keep a customer. Siri is no exception.
Doesn’t work for me. I called – and they are able to turn on my radio for $$$, but they say my radio is “incompatible with the free trial” (2012 car with built-in factory Sirius…. right). Arrogant customer rep who clearly doesn’t understand that the idea of the free trial is to *attract* customers, not tick them off.
I was vaguely interested before, but with customer service like that Sirius can get stuffed – no way I’m giving them *any* money now.
I tried it by pressing the unused satellite radio button in my lincoln. I only get their one instructional advertisement channel, with a number to call. (As of november 26,’13). So whatever they pretended to unlock didnt work for me….
tried on both my Jeep Grand Cherokees. Did not work on either one.
It worked for me. It didn’t know what happened. I searched the web and found your explanation here so now I know. I thought maybe someone hacked into my car. Lol. It just was on last week when I turn in the radio and switched from FM to Sirius. I might sign up for it.