http://www.insidenova.com/isn/news/l..._change/24555/
Sirius channel change
STAFF
Published: November 13, 2008
It’s one of those glass-half-empty-half-full scenarios.
Just after midnight yesterday—or a few hours earlier for the Web-savvy who discovered the leak—the recently merged Sirius XM Satellite Radio stealthily posted its newly combined channel lineups on the companies’ respective Web sites (http://www.sirius.com/pdf/channelguide.pdf and http://www.xmradio.com/pdf/channel_guide.pdf).
You might think both companies would have alerted subscribers to the impending changes via a courtesy e-mail earlier than yesterday morning so listeners wouldn’t be hunting around for their favorite channels in vain before, perhaps, seeing their e-mail. (A full-page color ad for Sirius XM did run in Friday’s USA Today, but the list of channels didn’t specify what was being axed and really, can the almost 19 million satellite subscribers all be expected to read USA Today?)
As most who follow the media business surmised, when the ridiculously lengthy talks about marrying the satellite companies finally ended in July, it wasn’t so much that they were merging, but, rather, that Sirius was taking over XM—at least from a programming perspective.
Based on this revamped channel lineup, that supposition is more than substantiated.
By my math—which, admittedly, isn’t to be taken as gospel—Sirius XM now has (at least) 30 overlapping music stations of the 69 offered, and the XM subscribers will experience the deepest loss.
Gone from XM is its popular adult album alternative station Flight 26. In its place is Sirius’ The Pulse, which is more niched with its “‘90s Hits & Now” format.
Also axed from XM: the cleverly named and programmed Fred, Lucy and Ethel. Those channels have been changed to Sirius’ sub-par 1st Wave (’70s and’80s alternative), Lithium (’90s alternative) and Alt Nation (new alternative).
Some of what XM listeners have gained from Sirius are Siriusly Sinatra (self-explanatory), Shade 45 (Eminem’s hip-hop), Jam On (live jam bands) and Little Steven’s Underground Garage.
Sirius subscribers, meanwhile, can now tune in to B.B. King’s Bluesville, a dedicated ‘40s music station and Bob Dylan’s specialty show, among a few other adds from XM.
As for Sirius’ musical castoffs, say goodbye to Sirius Disorder (free form), Backspin (old-school rap) and The Strobe (disco).
The main benefit of this merger which certainly isn’t to shareholders since the Sirius XM stock has plummeted from $3.70 to 27 cents in the 20 months since the deal was announced and approved is that it eliminated the dilemma of which service to subscribe to.
But it’s a shame that CEO Mel Karmazin couldn’t admit—and embrace—that XM’s programming has always been superior to Sirius’ because its musical choices truly provided an alternative to the staid playlists of terrestrial radio.
On XM’s’80s on 8, you would hear the Psychedelic Furs’ “Heartbreak Beat.” On Sirius’ Big’80s—now renamed to’80s on 8—you would get the overplayed “Pretty in Pink”
Fred and Lucy routinely dug deep into college rock catalogs of the late’80s, early’90s (Lloyd Cole, the Waterboys, World Party) and even current tunes (The Killers, Franz Ferdinand).
On their replacements, Sirius’ 1st Wave and Lithium, you’re more inclined to hear “hits” from The Smiths or Nirvana.
Like most people, I don’t subscribe to satellite radio to hear the same songs I can hear on any random local station. Actually, I subscribe for Howard Stern.
But from a music perspective, I want album cuts. I want the third single from the fourth album that sold half the amount of the Grammy-winning breakthrough. Those are the songs worth paying $12 a month to hear, don’t you think?
Also, the imaging of XM’s “decade” stations—the TV clips and sound bites that gave them personality—exceeded Sirius’ efforts (although those channels will now carry the XM names, so, maybe, hopefully, also their character), and XM’s DJs always dropped knowledge and trivia into their rare between-song banter.
Now listeners of XM’s’80s on 8 will be subjected to the Sirius-based original MTV VJs who, Mark Goodman aside, sound more amateurish—and long-winded—than any first-year broadcast major at the smallest of colleges.
I cringe to think how these changes will affect the Sirius XM subscriber base because I’ve already heard from a few grumpy XM loyalists who intend to cancel by the end of the year.
Though maybe there are some of you out there who actually like these alterations.
But even though subscriptions are up 17 percent this quarter, that teeny bit of good news in no way eradicates the massive financial issues draining Sirius XM.
Earlier this week, Karmazin sounded relieved when he announced that the company would lose only $300 million in 2008, instead of the projected $350 million.
Now there’s your classic glass half-full.
What do you think?