Horowitz was the host of the regional Emmy Award-winning program Fight Back!, which began in 1976 as California Buyline on KNBC-Channel 4 in Los Angeles and was syndicated nationally from 1980 to 1992. Horowitz tested advertisers' claims, warned viewers about defective products and tried to resolve consumers' issues with manufacturers. Horowitz earned a master's degree in journalism at Northwestern University, worked at several newspapers and tv stations in the midwest, worked as a writer for NBC's Huntley-Brinkley Report and opened NBC's first news bureau during the Việt Nam war.
David Horowitz, legendary consumer journalist, dies at 81
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