A company that makes liquid products, so there is an extra fee ???? Yes Bill, that is a new one on me.
But, this is my thought on the stock itself.
There are an awful lot of bottled water products out there. It must be really hard to get shelf space in the stores for another new brand. AND, many of us no longer buy bottled water at all because of the waste of plastic. It's just better for the environment to use refillable containers.
I think a great product to develop and invest in would be powdered additives that people can just mix in with tap water to give them that bottled water experience. And then we'd be helping the solid waste and recycling problem too.