Originally Posted by
relmor2003
I think its actually going up. I think it was one star. All the people pissed about Howard. Tylers take is a good read on it. Im sure thats around the average response. So figure 3 is the low end really. 2 might be a bit howard bashing.
You cant rate something by what it doesnt have. Rate it vs. other similar apps, and on its own merit. Besides, doesnt pocket tunes play all SiriusXM content through the internet feed? Isnt this true?>
Hey John. About Howards contract.
What would your comment be then on the Howard 100 channel being the POINTED TO APP on the mouse clicker in the photo from the CC. Isnt that misleading? Do you really think with the Hartliebs of the world running around this company already he would risk that lie? Literally a lie then. Interesting if your right though. Because there is radio sales to think about. Hardware add ones, gadgets, radio sales, etc... But by keeping it seperate you promote growth through a more expensive way to add subs, the automarket. This way to add subs does not help Mels bottom line.It might increase retail sales of sat. radios, or keep the decline in those sales slower, but the bigger money here John seems to be Howard, and his ability to generate new subs from a new platform entirely. First from sat. radio, then from internet, and now from cell phones. To keep it as something seperate would definately create more demand for the internet stream add on so you can get Howard and the sat stream for Sirius. The Opie and Anthony show on the XM side shows you that they are willing to not worry about the censorship angle too from apple, and the playboy channel isnt exactly for little kiddies either. LOL Since its a pay service, John, do you think this "mature" article from the MSM is true about Howard not being on because of the Mature rating, or what have you.
So basically there are two sides.
1. Leave Howard off on purpose.
Effects.
Drives Howard Stern fans to buying radios or paying for the internet feed.
Increase in aftermarket sales.
Increase in retail radio sales.
2. Put Howard on the Iphone app, and all smart phone apps. For free.
Effects.
Drives in new subcribers, because now they dont have to pay for a radio, or didnt own a car in the first place(dont over look this market)
Drives in subs from the person that wants to listen to Howard on a cell phone, maybe a phone they already have. So you have millions of little sub machines waiting to be turned on, all siriusxm did was flip a switch. This sounds like a big plus to their SAC. Big time. Why not fire off all your guns to go after this potential EXPLOSION in paid subs? Because Howard wants a piece, and hes a smart business man. Thats why.
So it could be a strategic move, definately possible. But I dont feel its a very smart strategic move.