Originally Posted by
TSavery
Let's step back and look at this and not use the "COMPETITION" word.
1. The reality is that sirius XM, FM, AM, HD, Slacker, iPods, Pandora, etc are all looking for the same thing. They are all devices that provide audio entertainment to consumers. They each do this in their own way which makes these services different from each other.
I think ALL can agree on that.
2. People will tend to use one form of entertainment over others. With the dash board of cars becoming more interactive, and capable of utilizing all of the above mentioned services, there is indeed a choice that consumers make. Do they hit the AM button, the FM button, the Sat button, the HD button, the ipod interface, or the aux input for their MP3 player? In todya's and especially tomorrows cars, consumers will have these choices to make when they get behind the wheel.
The services with the broadest appeal have a better chance of becoming the service of choice.
In that Sirius XM has the advantage over slacker b ecause of talk, sports, news, traffic, etc. as well as great commercial free music. However, there is a fee.
iPods have an advantage because they are iPods, and everyine has them (i don't, but you get the point).
Slacker has an advantage because it take customization to a new level, has a free aspect, as well as a subscription aspect.
AM/FM/HD have an advantage because they are free and they are local.
In my opinion, Sirius XM has to mitigate the advantages of the other services. They have done a great job against AM/FM/HD thus far, and will continue to do so. They now need to set their sites on other services and make the Sirius XM service on par with every aspect of what they deliver.
Sirius XM needs to transition from being coke to also carrying water and juice. This takes time, money, and effort, but it is a step the company needs to take.
I have oft been accused of being a satellite radio "fan boy". If someone as passionate as myself about satellite radio see's that another service is offering something that is cool and compelling, then Sirius XM should take note of that. That has always been my point. The company needs to address what it is about services such as Slacker that attract me away from SDARS.
Like it or not, Slacker catches my ear when I sit at a computer. There is a reason for that. Sirius XM needs to respond to that threat. Slacker has already tested successfully satellite update of stations. They may not be far away from implementation of that type of delivery.