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Forget about what you know about this company and put yourself in the shoes of the average everyday consumer and ask yourself... how good of a job do you think the Sirius XM marketing team has done enlightening people about this company, how strong it is, and what it has to offer. Now give them a letter grade.
great poll. Lets see some discussion...
Even the newer commercial is the same old commercial with different music in the background. Im talking about the XM one with the black screen and the XM logo changes from a guys beard to a NFL flag etc. It used to be Snoop Doggs song, now its a generic music score.
I could almost give them a D for being smart to advertise to existing subscribers as a way to not spend money.
I sat in a restaurant and heard the SXM coffeehouse jingle, i sat in another restaurant and heard the SXM Water colors jingle. This is free to them, and i like it.
I would probably prefer in this economic downturn and the merger to give them an "INCOMPLETE" because no use in wasting $$ to advertise to people who can't buy it and while they are making changes it could be argued that you don't want new subscribers getting upset over changes and spreading bad word.
I expect an advertising blitz for Christmas this year (damnit!)
F.
I still run into people who think they went bked. Not fun. Id say they should probably get lower than an F, if you expand the poll, i really dont think an F is low enough. Ive gotten F's in college before, and I think I actually did a better job in that class....
I could not be more sick of this pathetic company. Kicking myself big time for not selling in the .50s. They are the worst... the worst. EVER.
This is a major, MAJOR issue with me. Totally dropped the ball
in regards to marketing as far as I'm concerned.
There is a huge potential audience out there who doesn't realize how much
they "need" Sirius. And it is the job of marketing to bring about
that awareness.
Give out free radios with 2 year contracts. Cell phones do it
with great success. And the monthly cost for a Sirius sub
is considerably less than my cell phone bill.
This product should be on everyones must have list.
Unfortunately, Sirius doesn't believe that. :rolleyes:
Big F-
:D really bad nothing being done outside of the normal food chain, for a fast buck. but then what to do, after you pick the pockets for the easy money.
i forgot siriusxm is stuck inside the very little box....
Hey, Charles, I give your spelling an F.
:p:D
I actually saw the link on the front page and came here to fix it when I noticed your post. It would be cool if there was an audible sound from your computer when you spelled something wrong. Or maybe a pop up that said "are you sure you want to submit this post you dummy."
Charles you are an expert.....Quote:
Originally Posted by SiriusBuzz
What do you say about these ideas....
Price plans for the iphone....
Free trial that comes with every new download(2 months).
$1 plan....
Gives you limited number of stations, and 1 month of free Howard Stern, and other select channels.
$5 dollar plan.....
The old internet offering of siriusxm...
$13 a month Full plan... comes with free Pandora like library, where you can create your own stations!!! And all the normal stations.
Best of XM apps available as well, and best of siriusxm apps...
Please comment...
Also an app that allows you to store your music you download right to your iphone memory(or will this already be possible?)
I wouldn't say expert... educated and dialed into trends... yes.
Free trial yes.
For some reason, I never considered tiered pricing... probably because it doesn't interest me now. Just like the tiered pricing of other services... I always wind up with the full plan. I think a $5 or a full $13 plan is a cool idea though, the $1 plan hardly seems worth it.
As far as being able to download and store... I am not sure that would be possible. The issue being, you could get those songs off of your iPhone. I know its retarded and when I was a kid we would just tape the song of the radio and no one cared but now a days there is a big difference between storing a song on your piece of hardware knowing that you can never get it off and storing it in a place where you can remove it. Essentially you would be bypassing the likes of itunes, if you want it for your personal use, you need to pay for the song.
Would it be crazy for Sirius to setup a "purchase on itunes link," I cant think of any reason off the top of my head (that doesnt mean that I wont think of one later) why that would be a bad idea. Apple does have an affiliate partner program where Sirius XM could make some rev off of referring potential customers. If you cant record the song directly and that is not a possibility for Sirius XM to offer that any time soon, why not just refer users to itunes and make a couple of bucks?
How bout this for a poll. Who has an iphone? I don't... and probably never will. so this whole iphone app... not doin' much for me. What I need to see is SiriusXM in the itunes dashboard. That would make me happy. I would use that. If that doesn't happen. I will be more pissed than i am already. This holdup better be worth it... more than just your standard iphone app.
im actually just waiting for them to allow verizon, me and about a million other people.. plus they already have 9 million out there in the US.... I think the itouch is the larger potential market...Quote:
Originally Posted by doobz26
I agree with you about the I-Phone. I don't have one either and I certainly wouldn't run out and buy one to get SIRI. I don't walk around with SIRI plugged in my ears anyway. My car has a SIRI radio in it and that is quite adequate. I have a boom box with a radio that I use at work and my wife has a built in SIRI radio in her car. I have four T.V. sets with SIRI on them and three computers with SIRI on them. Tell me, where would the motivation be?Quote:
Originally Posted by doobz26
Now how many of those do I use for SIRI? Answer: 3 - two cars and a boom box.
How many do I plan to keep of those three? Answer: 2 the cars and I can use the radio in my car with the boom box.
SIRI's marketing is non-existent here in Colorado. I never see or hear it advertised except on SIRI radio.
Do they ever give issue holders any information? No
I am sitting on the sidelines now with SIRI stock and just watching it day by day. Nothing more needs to be said there.
Maybe someday I will buy back in, but I have a basic rule and that is not to buy on the downtrend.
Hopefully something will pop, but truthfully, right now I am not encouraged. Something has to happen.
I also agree with the statement that a lot of people all ready think SIRI has gone BK (People that don't know the stock).
All in all, the marketing and management communication deserves an F. Programing-wise.....I listen to a very small portion of the channels.
The "BB King Bluesville" (What a retarded name, even though I love BB King) - They play soul music and call it blues...it has really become very dippy.
"Hair Nation" - I love "Hair" music
"Raw Dog" - Pretty good station...bits are really short though
"Fox News" - too bad there isn't FBN.
and that is about it.
My wife listens to the Jazz stations.
In some ways I wish that I never got wrapped up in SIRI stock. I enjoyed SIRI a LOT more before I put myself in a position of having money invested in it. I should have just been a listener.
The positive things are: I know a lot of really good people on this Forum that I wouldn't have met, and I really like this forum. It is very dynamic and changes all of the time.
That pretty well sums it up. Over and out. :)
Bill
They get an F for now. They are in a catch 22 right? It costs money to market to new subscribers to get more money coming into the company. With the economic downturn would it have made sense to spend marketing dollars when people could probably care less about subscribing to Sirius? Instead they focused on all other aspects of the business, especially cutting costs and did what they could to retain existing subscribers. My hope is they are biding their time and getting a killer marketing push ready that begins with the buzz created from the iphone app. I would hope they are also working on a total makeover of their web sites. If they are going to come out swinging, it needs to be totally fresh. That's me giving them the benefit of the doubt.
But it's just not deciding on whether to throw money at marketing during an economic downturn. There are people on here that have had this stock for years prior to the recession and have complained about this very topic. I wish I hadn't invested in this company but of course hindsight is always 20/20.
Who? Did someone say Marketing Team?