Originally Posted by 
Sirius Roadkill
				 
			Hey Tyler . . how 'bout modeling a CPO forecast?
Although the CPO program has been in place for quite some time . . the CPO market itself has actually been growing while the OEM channel has been shrinking . . . add to this that the units now finding their way into the CPO channel will reflect increasingly higher install rates as penetration ramped-up in each successive year . . . also, the brands targeted for CPO, many of which are luxury segment, have traditionally enjoyed a higher "take"
2007 saw 1.7mm CPO units sold; '08 was up over that and the last few months of '08 indicated an uptrend at an increasing rate . .
you would need a reasonable projection of the average model year currently being sold in the CPO channel (say 2006) in order to estimate the approximate install rate at that time and a forecast of annualized unit sales for '09 (say at least 1.8mm) . . then go ahead with your take and churn calculations . . . you could go one step further and try to seasonally adjust for Q2 accuracy
can you get to 75,000-100,000 net CPO ads for the qtr without seasonally adjusting?
might not seem like huge #'s here but minimal/nominal subsidy on these is a big plus to the bottom line . . .