Originally Posted by
bassmaster
i think the rosie debate is moot until its september. lets see how she is promoted when she goes on the air. face it, if you're a huge rosie fan are you gonna run out and get siriusxm subscription 2 or 3 months before she is on the air? NO.
tylers article is huge and should have been a topic for todays discussion. 100% penetration rate for certified preowned MB's and 2010 new cars, did i get that right? man , would i love to know what the churn would be on those customers, so close to zero , imo.
the MB deal is just one of many more to come. car companies are exactly like airlines, they follow each other and mimic their moves.
TYLER , siriusxm radio is advertised on just about every car commercial, do we subsidize any of the commercials? prolly not. it seems like we get quite a bit of primetime coverage and car companies try to make a point of sirius radio in the car.
back to the iphone app debate. i was always high on it. i still am, the good thing is if howard gets on it, it will provide an extra boost. i always maintained its a good way to add some extra revenue and stabilize or even reduce churn. they got my $3 the day it was released and im sure im not the only one, but it is not a game changer. our bread and butter will always be the autos. the iphone app opens the door for sirius to appear on game consoles and other conventional technology. but thats all up to management and its vision.
