Quote:
Operator
Your next question comes from [Matthew Harrigan - Wonderlit Securities].
Matthew Harrigan - Wonderlit Securities
I had a couple questions. Firstly, I was curious if Greg would be comfortable commenting more on how they view SIRIUS strategically in light of what's happening with the OEMs right now and maybe even the prospects for bundling with DIRECTV at some point or maybe even using some of the repeaters for some other purposes, which I suspect isn't very likely, but I thought I'd still ask.
Greg Maffei
Okay, a couple of different topics there.
So on SIRIUS, I'm not sure it's strategic. Obviously, a lot of these OEM deals, just like a lot of these content deals, were cut in an environment where two players - SIRIUS and XM - were bidding and there's certainly more than anecdotal evidence that in many cases they overpaid because of the prospects of the two people bidding aggressively. Some have suggested that a bankruptcy would be positive for that company in terms of re-cutting those OEM deals, recutting some of those content deals, and obviously resetting the capital structure.
We believe that SIRIUS has a very good chance to grow its way in and renegotiate those contracts, as they are doing in many cases, and, as certain contracts mature, reset those contracts at attractive levels such that it will be able to build equity value for its shareholders. Obviously in the event that it does not happen and some of those things are not successful - and it could be in part related to how the domestic car market grows or does not grow - we took a position in the senior debt which we believe is relatively secure against the downside possibility. We're rooting for the upside; we're hoping Mel is as successful as he can be at doing some of these things, but we are positioned okay, we believe, if that does not come to pass.
In terms of the bundling, we certainly see those as opportunities down the road. One can talk about or imagine bundles, particularly probably the $80-plus DIRECTV product offering free trials of the $11 SIRIUS XM product more likely than the other way around, just given the dollar value of the customers and the subscriber value. I certainly think those are things that we have talked about and surmised. We did put a lot in our valuation for that, but it's something that Mel is enthused about, it's something I believe Chase is enthused about, and I hope we'll be able to proceed on some of those in ways that are obviously beneficial for both parties.
On the larger technical questions, I think things about space segments and repeaters and those are sort of in the future. The great dream perhaps is that you have 25 megahertz of spectrum that you're able to broadcast and as compression gets better even more, 150 audio channels on one consolidated SIRIUS XM platform that only consumed 12.5 megahertz of spectrum and 12.5 megahertz becomes therefore available for mobile video, and that would be a great intersection of where the skills of SIRIUS XM and DIRECTV reside.
That's a long way down the road and highly speculative. There is no plan currently to merge the SIRIUS and XM platforms. There's a whole bunch of technical issues around the quality of that video that is likely to be. There's something that SIRIUS XM already does, particularly in things like the cartoon space, that are interesting, but to really expand that in the mobile video space, we'll see. That's the grand and glorious future we can only hope comes to pass, but we didn't put a lot of stock in that when we did our evaluation.