Sirius XM app vs. Pandora app
As I pen this, Sirius XM Radios' iPhone app has now slipped to #20 as compared to Pandoras slip to #13. That represents a slip of 5 spots for sirius XM and 1 spot for Pandora since I wrote the article pertaining to the app this weekend.
My point in covering this is that the newness factor has worn off on the Sirius XM app, and now they need to do what they can to keep the app high on the list, or risk losing their impressions exposure dramatically.
If the app is all about getting new subscribers, they need to take advantage of anything they can to maintain a high position. This is not about comparing the services, it is about a where services that offer music appear on the overall page, as that is the most frequent page visited on iTunes.
The Pandora had their "newness run" when they launched. Now, as an established app, they are still able to garner and keep a high ranking. Sirius XM needs to try to stay up there in the rankings. I fear that #20 will not be the low point. A slip of 5 spots in a day and a half is not a good thing. Until the downward trend stops, it will be tough to gage the organic level of interest in this app. Getting 1,000,000 downloads was great. The second million will be much harder if the current trend continues.