Why Content Deals Like Glen Beck Are Important To Sirius XM
Earlier this week Sirius XM Radio announced that they had signed a deal bringing popular conservative radio and television personality Glen Beck to the satellite radio dial. While Glen Beck is not exclusive to Sirius XM, the value of this deal, as I pointed out on last nights SiriusBuzz Radio broadcast, is still quite substantial. Here is why.
Content is king. We have all heard this many times. Exclusive content is great, but it is also costly. Sirius XM already has the best music variety available, and a top notch news and talk line-up. While the Glen Beck deal lacks exclusivity, it does give the advantage of keeping listeners tuned into satellite radio rather than turning somewhere else such as terrestrial radio. They key is keeping people tuned in to Sirius XM as much as possible. If you can keep people tuned in, then you can become their audio entertainment and news source on nearly all matters that matter to consumers. Further, even though not exclusive, Glen Beck will bring new advertising dollars to Sirius XM. Because Beck is popular, his sponsors will want to advertise where people listen. With 35,000,000 listeners, and a footprint that covers all of North America, sponsors for Beck have a whole new realm to tap.
So while Beck is not exclusive, he does add value in many ways to Sirius XM.
Position – Long Sirius XM Radio
speaking of ads, it was good to hear a Lowes national ad.
Glen Beck can appear on every social medium and I’ll never watch, listen or read it. He is insane
Why is Beck insane? Can you be specific? How does one call another insane if one never watches or listens to the other? Are other Constitutionalist insane?
I guess what NJS is trying to say is he/she are not capable of handling the TRUTH..
If you will take 30 mins and listen to what he is saying and do some research on your own, you will see what Glen is showing you is the truth..
Don’t let your “love” for obama cloud your vision.. The same was true for bush. they are all bad in some way.
I think Glen Beck is plus for Sirus. A lot of people watch him on TV and follow his 3 hrs daily radio show.
Where is the news here? I listen to Beck from time to time on America Right and have quite a few times over the last year or so. How is it he is coming to Sitius if he is already there?
dualsub2006,
GB’s TV show is carried on Fox News which is carried on SiriusXM for 1 hour. Beck’s radio program will be on the Patriot Channel in which GB will be on for 3 hours.
And that 3 hour radio show has been on America Right for some time.
NJS ,
LMAO !!!
Couldn’t agree more but if there are enough people out there that want to listen/watch his insane rantings and it bumps up our add revenue I am all for it . Even the insane have the right to express themselves freely in this country , God Bless America!!!
Eduardo…very well said! Beck is the #3 personality on radio…Advertisers will pay more now since there target audience just got larger.
I’m not a Beck fan but I have to admit he has a lot of followers (some would drink the Kool-Aid for him). So biz wise I think he has definite value. Spencer, since we are on the subject of content I would like to mention the signing of Howard Stern and give my 1.5 cents on the matter. I would have to think the best way to sign him would be on a lower pay scale but w/ incentives if the numbers of subs follow. Yes I know that was the case w/ his org. contract too, but I think the guaranteed money will have to be less. If Mel can structure it so both parties look like winners he will sign. Stern has a strong EGO & PERSONA so it has to be handled carefully so he and his fan base don’t have egg on their faces (he has to keep his rebel status). I’m not a Stern fan just like I am not a Beck fan but there is no denying their values. So the wording and the announcement of Sterns contract has as much to do as the dollar amount. But I would be very surprised if he does not sign & more surprised if he becomes a judge on “American Idol”(not a good fit). Maybe Gene Simmons?
What ever it takes to get and keep subscribers is a plus!