With economic stimulus checks being issued, retailers are finding many interesting ways to attract consumers to spend their new found dollars at their respective establishments. Satellite Radio has an opportunity to reach into this arena as well. Imagine an ad campaign touting all of the diverse programming on satellite radio.
STIMULATE YOUR EARS with music from any genre.
STIMULTATE YOUR MIND with compelling talk from politics, to cooking to current events
STIMULATE YOUR IMAGINATION with Oprah an Chopra or with Kids Stuff and Radio Disney and Radio Classics.
Whether these companies will initiate such a campaign is unknown, but given what many retailers and establishments are doing, it would not surprise me to see Sirius and XM put some stimulating deals on the table in the coming months.
Position - Long Sirius, XM.