The launch of the SkyDock has begun to create a buzz around the Internet that will continue to resonate when the marketing campaign ramps up. the device is so slick that it has created an interesting dilemma among satellite radio subscribers.
The problem is that the simplicity of the SkyDock installation, in combination with the features it offers and the fact that your cell phone can become your satellite radio have people wondering what to do about their factory installed subscription. Stuart, a SiriusBuzz reader, posed this question in the comments of a recent article:
"I have XM with the Best of Sirius in my 2006 CTS, but the radio does not offer any special features. So, my question is would I need to buy another subscription to use the SkyDock?"
Thus, you can see what many are already contemplating. A factory installed radio is great because Sirius or XM is built right into your dashboard, and the controls are easy to use and familiar. However, once you turn off your car, you leave your subscription there. Skydock offers better functionality than most factory installed radios, and it is something that you can take with you. With the SkyDock aand Sirius XM apps, when you leave the car, your cell phone, and thus your satellite radio, go with you.
Combine the SkyDock app with the Sirius XM Internet radio app, and you can literally catch XM's 20 on 20 in the car, walking on the beach, or at the gym. This happens because the SkyDock and apps use differing methods to get your music to you. With your car you are limited to a satellite signal. With SkyDock and the apps, you can access the content from satellite, WiFi, or anywhere with cell coverage. Simply stated, consumers now have the ability to carry their Sirius XM with them wherever they go on a device that they carry anyway...their iPhone.
Suddenly the OEM channel, which is a staple of satellite radio growth, may suffer at the hands of a software application and docking station that make Sirius XM content available in more places and in more ways. The company may lose some OEM subscriptions, but those loses are offset by a SkyDock subscription. The consumer gets the benefit of more use of the service, and the company saves some money by avoiding expensive revenue share payments to their OEM partners. The combination seems to be a win for both consumers as well as Sirius XM.
If you happen to like your OEM set-up, no worries. Sirius XM should be launching some great SkyDock options, such as a home dock at the Consumer Electronics Show in January 2010. If I had a factory installed satellite radio, I would personally opt for the SkyDock option. Many others are considering the same thing.