Earlier this week RightNow announced they signed an agreement with Sirius XM for the company to use their RightNow CX, a customer experience suite.
RightNow CX is a cloud-based technology platform that allows companies to engage directly with their customers through Social Media, The Web, and contact centers. Notably, the solution makes it simple to ramp agents up or down to manage call volume spikes, while still maintaining the same customer experience.
With Sirius XM's recent increased social presence, this new platform should allow them to improve their customer experience across all channels while also increasing their efficiency. If well executed, those efficiencies should mean cost savings and lower churn rates in the near future.
If there is anything this company could use, it's a better public image of their product and customer care. Happy customers = happy investors.