SIRIUS XM Radio (Nasdaq:SIRI – News) announced today that as part of its SIRIUS XM Celebrity Fantasy Football Draft it will host an all-day showcase event featuring live music and a series of special broadcasts from a wide variety of SIRIUS XM hosts at the Hard Rock Cafe in New York City’s Times Square on July 21, 2010.

The event will celebrate the launch of SIRIUS XM Fantasy Sports Radio, the new 24/7 fantasy sports channel airing on XM channel 147 and SIRIUS channel 211 for subscribers with the “Best of XM” programming package. SIRIUS XM subscribers will be invited to attend or tune in from around the country and will be treated to a variety of programming from across the SIRIUS XM spectrum.

SIRIUS XM personalities Chris ‘Mad Dog’ Russo, Maurice Jones-Drew, Steve Phillips, Jeremy Roenick, Rich Gannon, Gary Dell’Abate, Jay Thomas, Scott Ferrall, Adam Schein, Jon Hein, fantasy experts and SIRIUS XM hosts from RotoExperts.com, RotoWire.com, FantasyGuru.com, and FanBall.com, and Nicole, Rich, Stanley and Ryan from the SIRIUS XM Hits 1 Morning Mash Up show will be in attendance.

“On July 21 we will showcase a range of SIRIUS XM’s programming centered around the SIRIUS XM Fantasy Football Draft,” said Scott Greenstein, SIRIUS XM’s President and Chief Content Officer. “We’re assembling intriguing personalities from sports, talk, comedy and music in one place for an unprecedented event in the world of fantasy sports and we’re thrilled to share it with our subscribers.”

The event will kick off at 10:00 am ET with a broadcast of the Howard Stern Wrap Up Show, hosted by Stern Show executive producer Gary Dell’Abate and Jon Hein, live from the Hard Rock Cafe on Howard 100, one of Howard Stern’s two exclusive SIRIUS XM channels.

At 12:00 pm ET Southside Johnny, one of New Jersey’s legendary Rock and Rollers, will perform live on the Hard Rock stage. The performance will air live on E Street Radio (SIRIUS channel 10 and XM channel 58).

SIRIUS NFL Radio’s Adam Schein and Rich Gannon will host a special pre-draft show. Schein and Gannon, a 17-year NFL quarterback and the 2002 NFL MVP, will take questions from fans at the Hard Rock and preview the celebrity draft event which will start at 1:00 pm ET.

This year’s draft will feature 12 teams which will be managed by personalities from across the spectrum of SIRIUS XM programming, from the new SIRIUS XM Fantasy Sports Radio channel to SIRIUS XM’s talk and music channels.

Schein and Gannon will emcee the event, which will be conducted live on the Hard Rock stage and will air nationwide on SIRIUS XM Fantasy Sports Radio allowing fantasy sports fans around the country to tune in as celebrity team managers select their rosters and engage in some playful jousting with their competitors.

The 2010 SIRIUS XM Fantasy Football Celebrity League will include the following team managers:

  • Chris ‘Mad Dog’ Russo – Host, SIRIUS XM’s Mad Dog Radio channel
  • John Hansen – SIRIUS XM Fantasy Sports Radio host
  • Maurice Jones-Drew – Jacksonville Jaguars Pro Bowl running back – SIRIUS XM Fantasy Sports Radio host
  • Kyle Elfrink – SIRIUS XM Fantasy Sports Radio host
  • Steve Phillips – Former Major League Baseball GM – SIRIUS XM Fantasy Sports Radio host
  • Scott Engel – SIRIUS XM Fantasy Sports Radio host
  • Jeremy Roenick – Nine-time NHL All-Star – SIRIUS XM Fantasy Sports Radio host
  • Chris Liss – SIRIUS XM Fantasy Sports Radio host
  • Gary Dell’Abate – Executive Producer of the Howard Stern Show on SIRIUS XM
  • Rich Davis, Ryan Sampson, Stanley T. and Nicole – SIRIUS XM Hits 1 Morning Mash Up
  • Jay Thomas – Emmy Award-winning actor – Host of SIRIUS XM’s The Jay Thomas Show
  • Scott Ferrall – Host of The Scott Ferrall Show on Howard 101 on SIRIUS XM

In addition to airing in its entirety on SIRIUS XM Fantasy Sports Radio, the SIRIUS XM Fantasy Football Draft will also be simulcast on SIRIUS NFL Radio (SIRIUS channel 124 and XM channel 124 as part of the “Best of SIRIUS”) and Mad Dog Radio (SIRIUS channel 123 and XM channel 144) from 1:00-3:00 pm ET.

Through the 2010 season, fans can follow the SIRIUS XM Fantasy Football League competition at www.sirius.com/siriusxmfantasysportsradio or www.xmradio.com/siriusxmfantasysportsradio.

SIRIUS XM Fantasy Sports Radio debuted July 1 on XM channel 147 and on SIRIUS channel 211 for subscribers who purchase the “Best of XM” package. The new 24/7 channel, dedicated to fantasy sports, offers advice and news from a collection of experts and covers a full spectrum of fantasy sports, including football, baseball, basketball, NASCAR, hockey, soccer and golf.

SIRIUS XM Fantasy Sports Radio is available to Premium Online subscribers through XM Radio Online and SIRIUS Internet Radio and through the SIRIUS XM App for the Apple iPhone, iPod touch and several BlackBerry and Android-powered smartphone devices. (Access to channel online and through the App may require a subscription upgrade.)

Position – Long Sirius XM Radio