siriWith the first quarter of 2009 in the books, Sirius XM investors can breathe a sigh of relief. It’s official. Sirius XM began the new year at .12 and closed the first quarter of 2009 up 199% to .35. That is no small task in an overall economic environment filled with fear and doubt. The last time the company’s stock closed out a quarter positively, was the third quarter of 2007.

As I’ve stated, I don’t think anyone expected positive subscriber growth to have resulted from an abysmal first quarter. The retail channel is stagnant as distribution switches from Directed Electronics to Audiovox and new car sales were the worst in history. The street is no longer looking at subscriber numbers but instead seems to be focusing its attention on the company’s bottom line. Promotional packages such as the “best of both” and increases to revenue through Internet streaming promise at the least, a decent first quarter for the company.


Yesterday’s “not as bad as thought” auto sales data however, brings with it new possibilities that Sirius XM may have avoided negative subscriber growth. I had been negative on the company’s first quarter, yet yesterdays auto sales results inspired me to take a more bullish look at some numbers.

OEM January February March Q1 Totals Rate (Approx) OEM Promo’s
GM 128198 126170 155334 409702 70.00% 286791
Ford 93041 99400 131101 323542 70.00% 226479
Chrysler 62157 84050 101001 247208 70.00% 173046
BMW 14329 15805 21125 51259 80.00% 41007
Daimler 12224 15614 17348 45186 80.00% 36148
Audi 4622 4653 6433 15708 80.00% 12566
Porsche 1658 1518 1749 4925 80.00% 3940
VW 17559 13660 15720 46939 80.00% 37551
Mitsubishi 4730 4484 4620 13834 50.00% 6917
Acura 7856 7659 9005 24520 50.00% 12260
Subaru 12194 13089 16249 41532 50.00% 20766
Nissan 53884 54249 66634 174767 50.00% 87384
Suzuki 3655 3495 7981 15131 50.00% 75565
Mazda 15420 16401 21974 53795 50.00% 26898
Kia 22096 22073 24724 68893 100.00% 68893
Hyundai 24512 30621 40721 95854 100.00% 95854
Honda 71031 71575 88379 231985 50.00% 115992
Toyota 117287 109583 132802 359672 50.00% 179836
Gross Adds 1507858
Deactivated 1285000
Retail -100000
Net Additions 122858
Total Subscribers 19126714

These are by no means official numbers. The only correct number will be the number that the company reports. Getting these numbers correct is akin to picking the right lottery numbers. Don’t bet on it! The numbers are only meant to demonstrate the potential for positive subscriber growth in the first quarter.

Position: Long Sirius XM