Sirius XM Adds Major League Baseball To Internet Radio Line-Up
In a surprise move Sirius XM (NASDAQ:SIRI) announced today, for the first time ever, they have added Major League Baseball to the Internet radio side of their business. The move bolsters the Internet business for Sirius XM, and puts more of a content gap between Sirius XM and their mostly music Internet radio brethren.
At the time of this article, the company had not issued a press release, but rather sent a simple email to subscribers, and changed the landing page on their website to reflect the news.
The addition of MLB to the Internet business has been a long time coming, and means that the company is taking seriously from a content standpoint. Pandora doesn’t have this stuff, nor does Spotify. If you want baseball in a mobile environment, Sirius XM is now your top choice.
Uh..actually MLB.TV on my iphone is my top choice :).
Too bad SIRI can’t bring it to Sirius Satellite Radio. That would be much more helpful, for those times I’m in my car, and you know, don’t have a cell signal? Why can’t they do that?
Dan, SiriusXM is moving to the XM architecture, gradually. It has more capacity.
I think that is why it isn’t on Sirius.
The capacity is the same. It is not on sirius because MLB wanted to much money to allow broadcasting on sirius. Mlb holds the cards in the deal
Here is their press release:
Yes…they finally got it out. It was not out when I wrote the piece
Internet only subscriptions get squat !
As is always the case, nothing is free…
Now XM Radio is only carrying half the MLB radio feeds. Last year and every year since 2001, XM had both the home-team announcers and the away-team announcers.
This year, XM only carries the home broadcast. This really ticks me off! I only get to listen to *my* broadcast team half the time. I already have Gameday Audio and the At Bat app, I guess I’ll be spending my $15/mo on an unlimited data plan for my phone.
I’ve had XM since 2005 and they have always carried home team audio of baseball only.