Sirius has set up a new program that will allow fans to vote online to determine which driver's in-car audio will air on SIRIUS additional channels. This new feature will add even more fan interaction to a new set of channels that is already overflowing with it.
Prior to every NASCAR NEXTEL Cup Series race, fans will be able to log on to the driver feed section of Sirius.com and vote for their favorite driver. The driver with the most votes will have his in-car audio broadcast on the "Fan's Choice" channel, which will air on SIRIUS channel 140 during that weekend's NASCAR NEXTEL Cup Series race. Sirius is really going out of their way to give their fans what they want.