qga.JPGSirius and XM have taken the step to hire the prestigious lobbying firm of Quinn Gillespie & Associates to act on their behalf in Washington with regards to the proposed merger. The firm offers a balance of Democrat and Republican viewpoints, and that is part of the success of any lobbying group.

QGA offers strategic council, government relations and communications to an impressive list of clients such as AT&T, Daimler Chrysler, Dow Jones, Sony, Verizon, and many others.

Up until this point, most lobbying activity in preparation for the merger has come directly from the efforts of Sirius and XM, minority groups and consumers.

Strategically, the timing of this announcement may play well for the merger process. At this point it seems like the efforts of the NAB are old news, and their stance is playing like a broken record. We have seen the same opinion parroted by the NAB since the merger was announced. By contrast, Sirius and XM can now launch lobbying efforts to respond to the NAB issues point by point, having already strategized about exactly how to respond, and who to lobby.

The merger process is still young, and there is a ways to go yet. Having a top notch lobbying group on your team is a good move for the long term.

Position - Long Sirius, Long XM