Auto sales in September came in at 1.24 million units. This was up 9% from last year, but well below what we saw in August, which delivered 1.58 million in sales and a SAAR of 17.5 million. The SAAR for September was 16.4 million. Charts of the auto sales figures are available to SiriusBuzz Premium members.
Analysts are expecting 2014 sales to come in at somewhere near 16.4 to 16.5 million. This is possible if 4 million to 4.1 million in auto sales can happen in Q4. Last year Q4 delivered 3.8 million units. Year over year numbers we have experienced in 2014 have been such that reaching 4 million in Q4 of 2014 is a pretty certain bet.
SiriusXM garners most of its subscriber growth through satellite radios installed in new cars. Typically consumers receive anywhere from 3 months to 1 year as a promotional subscription.