Pandora Bolsters Advertising Executive Team
Pandora announced Wednesday that they are expanding their advertising team. The move comes shortly after the company made public their intentions to issue and IPO. Pandora garners a substantial portion of their revenue from advertising, but also offers a premium service that allows consumers to avoid advertising via a subscription. Pandora’s advertising platform includes traditional ad spots as well as Internet and targeted ads.
Press Release
Pandora, the leading internet radio service, today announced the addition of several executives to the advertising team. In each of their respective roles, Heidi Browning, Dan Weiner, Rhonda Bitterman, Alan Simkowski and Glenn Chin will provide Pandora with vital experience and support for Pandora’s multi-platform advertising solutions in regional and national markets.
Heidi Browning joins Pandora as Senior Vice President of Sales. At Pandora, Heidi leads the team that supports the sales organization and is responsible for ad products, research, event marketing, marketing communications and artist relations. Most recently, Heidi served as EVP, Global Digital Officer at Universal McCann. At Universal McCann, Heidi launched and served as President of Rally@UM, the agency’s dedicated social media unit. During her tenure, she focused on global clients and the evolution of the agency’s media practice. She will be based at Pandora’s Oakland, California headquarters.
Dan Weiner joins Pandora as Vice President of Sales, based in Los Angeles. Dan, responsible for the Western region, is focused on providing clients with audio advertising campaigns on mobile and web. Dan comes to Pandora from Fox Audience Network, where he was a regional vice president.
Rhonda Bitterman joins Pandora in a newly created role, Director of Southeast Advertising Sales. She joins the Pandora New York advertising team, and brings a brings a wealth of media and advertising sales experience from previous roles at Martha Stewart Living Omnimedia, Weather Channel and The New York Times.
Alan Simikowski has been named Director of Sales and will be based in Pandora’s Chicago office. Alan brings a comprehensive background of sales experience that includes radio, entertainment, digital and mobile via his tenure at House of Blues Entertainment, Vibes Media and Madison Square Garden Entertainment.
Based in Portland, Pandora welcomes Glenn Chin as National Director, Strategic Partnerships. At Pandora, Chin will work to expand partnerships and develop enduring communications strategies for brands. Glenn has more than 18 years experience managing communication strategies for brands, including Electronic Arts and Nike.
Said John Trimble, Chief Revenue Officer of Pandora, “We are scaling our ad solutions and sales team to meet with demand, and we welcome the experience and talent that each of these new executives will bring to their respective roles. They will further our mission to connect brands of all sizes with consumers, by leveraging the visual and audio advertising capabilities Pandora offers on Web, mobile, connected consumer electronics and in automobiles via smartphones.”
Pandora is the leader in the internet radio space, with 80 million registered users who listen to the free, personalized radio service virtually everywhere they are via their smart phones, computers, iPads, Blu-ray players, and TVs.
No one cares. We check your site for sirius updates, not internet radio. Start another twitter and website called “internet buzz” for this garbage. Its getting old.
You are right Mike. We dont care and dont want to hear about Pandora here. We want to hear about SiriusXM.
Spencer, you can start a different website for Pandora and all other online music sites.
People that invest in Sirius XM are the largest portion of our audience. If you are invested in SIRI then it is in your best interest to understand the competitive landscape. If you disagree, that is fine, but many readers appreciate the fact that this site covers the sector.
Spencer,
Keep it up–the Sirius postings on Seeking Alpha are becoming insufferable. You’re the only one putting out informed articles.
The beauty of a blog is that the articles are displayed in a list format which are easily skipped over if you are not interested.
Your thoughts on the price increase? I think they will raise prices and I think its a positive for the stock. In the end its content and Padora has nothing special. Just bought a new BMW and Sirius gives the car a ” rich ” feel. Its a must have addition. I think a price increase will stick.
Spencer,
I hate to tell you but you are losing Sirius investers and listeners by the droves with this drivle about all these internet radio co’s and not one of them will ever earn a penny, yet be in business in 2 -3 years.
sxminvestor….
1. Traffic at this site is an all time high. This is the most viewed satellite radio stock/discussion website on the web and grows every day. People are actually coming in droves, not leaving.
2. If some people want me to be a SIRI cheerleader and want to keep their heads in the sand about other services, then they have the right not to read this site.
3. This site will cover the media sector and any competitors we see as relevant to discussion. Better to know what is out there than to pretend it does not exist. Specific to Pandora, they are going public and comparisons will happen. Some out there have been calling for Pandora to die for years to the cheers of SIRI investors. Rookie investors love those types of articles. Savvy investors want to better understand the media landscape. What has really happened? Pandora has done nothing but grow and become more viable now than ever before. Personally I am not a huge listener to Pandora. I prefer other services.
4. Whether or not a service makes money is not really relevant. The fact that they exist and are an option for consumers is relevant.
5. Some love to paint pandora users as people who have no money and only want free. Somehow advertisers are paying Pandora $10 million per month to get the ears of those listeners.
Those that want only articles calling for everyone but SIRI to die off can find those elsewhere. I am a huge fan of SIRI, but that does not mean that I do not see room for improvement or ignore the fact that there are others out there competing for the ears of listeners.
You sir, are a smart man. Go Spence!
Winning!
Ok, Spencer…at least tip the scale into focusing more on Sirius articles than otehrs as it is called “Sirius” Buzz.
I have noticed that your Sirius stock forum has been really dead for several months,so unless your talking about other forums.
I do enjoy your perspective though, so don’t take my jabs personal and keep up the great work.
I would like to see those monthly CPO numbers you used to give so we can see a trend, so hope you can bring that back and drop a Slacker or Pandora article here and there 🙂
No worries…
Most of what is written here is about Sirius. That goes without saying.
Couldn’t tell you what is happening in the forums, as I rarely visit them. If they are used that is great, if not, oh well. I am not into the cheerleading type stuff that typically transpires in forums and am not about to become a regular poster simply to create conversations. Not my thing.
I might hop back into the CPO data again at some point.