The story this month is much of the same… up, up, and up. Listener hours for December were up 13% to 1.58 billion, total U.S. radio listening jumped from 7.58% to 8.60%, while active listeners were up 13% to a staggering 76.2 million users.
All Pandora had to show for those lofty numbers was a loss of $1.7 million in their most recent quarter but, news of company offering in-car advertising via in-dash entertainment systems seems to have investors optimistic with the stock finishing the day up another 14% — after its already incredible 182% run in 2013.
Getting into the car has always been a major focus for Pandora. Now it seems as though they have quietly found their way into the dashboards of 9 out of the top 10 bestselling cars and they will be delivering targeted advertising to the more than 4 million unique users who activated those in-dash options this past year.