Comments on: OEM Has A Chance To Deliver More $$$ To SDARS

By: Tyler Savery

Tyler Savery — Sun, 03 Aug 2008 18:29:54 +0000

The used car market will be an interesting dynamic to watch. I think that the 20% figure quoted by Jessica is conservative. A lot depends on how SDARS is marketed going forward. There is potential to grab a buch if the company offers another free trial and gets the word out about a-la-carte

By: MUSCLE13

MUSCLE13 — Sun, 03 Aug 2008 17:27:46 +0000

Thanks Tyler, What are your projections for used car gross additions in the future. Jessica stated 20% of total gross annual ads by 2020. With 75% of annual car sales each year being used cars sales, I think the percentage could be higher. Much Much higher.I would venture to say used cars will make up more than 50% of total gross ads each year in about a decade or so.

By: Tyler Savery

Tyler Savery — Sun, 03 Aug 2008 16:59:54 +0000

I believe that there are many OEM’s that are moving to that level of penetration. If SDARS can make the OEM deals a winner for everyone, and get terms that work for everyone, then we should get there.

By: MUSCLE13

MUSCLE13 — Sun, 03 Aug 2008 15:47:08 +0000

Tyler – Do you believe Jessica’s numbers of 70% penetration in new car OEM installs in 2009? If so, that is getting very close to standard earlier than expected.