As many already know, BMW is a Sirius OEM partner that has also been leading the way in bringing HD radio and I-Pod integration as optional or standard equipment in their cars. Recently it was announced that BMW controlled Mini will now be launching a program as well.
Beginning in June 2007, Mini will be offering HD radio as an option to consumers. The option comes at a standalone price of $500. Interestingly, Mini is also offering the HD radio as part of the “audio package” which includes a beefed up HI-FI system as well as a Sirius lifetime subscription (the subscription alone is valued at $500). That package retails for $1,400. Mini’s come standard with the pre-wiring for both Sirius and HD radio.
Referencing the HD radio announcement, Richard Steinberg, head of Mini USA product strategy stated, “We are pleased to offer our customers the high-quality sound of HD Radio broadcasting in the new MINI Cooper and Cooper S hardtops.” Steinberg also noted, “HD Radio broadcasting now offers our customers an additional level of choices when it comes to premium, in-car audio technology.”
It seems that Mini see a value in combining the ultimate choice in audio features for their customers. Whether you like I-Pods, HD, or satellite radio, Mini has you covered.
Position – Long Sirius, Long XM