Mel KarmazinChief Executive Mel Karmazin expects Sirius Satellite to offer a live television service in cars by late 2007, and deals with content providers for the TV stations may be set as early as January. It is estimated that the new television service will set back current customers and additional $13 per month, a price well worth keeping the kids from bouncing around the backseat on any trip.

Rival XM says that they will wait for signs of a significant market before it rolls out such a service. It seems like what was once the forerunner is now clearly taking a backseat in the satellite radio game.

Via [Reuters]