Since you have decided to call into question my credibility, perhaps you can explain a few things.

1. Howard not only announced that the show had a Twitter page, but had nearly 20,000 subscribers on that twitter page within the first few days of announcing it.

2. Howard 100 news has done stories on the new Twitter feed.

3. Fox news utilizes Twitter.

4. What you call “kiddie sites” are being utilized by many mainstream business people and organizations. Fox news is hardly “kiddie news”.

5. Howard indeed has stated that he hates Facebook personally. The new feeds differ in that they are for the SHOW, and not for Howard personally. What Howard does understand is that there is a separation between the show and his personal life. He grasped this concept, and went so far as to ask for a SHOW facebook to upload a video.

6. The data you seek is already there for you to see. Thousands of followers on Twitter, etc. Fox News and many other news outlets using Twitter also add to the data. Do you think all of these people do this out of the goodness of their heart? Please take a moment and think of what you are saying. You want proof that the oceans are wet. You refuse to see what is right there before your eyes.

You ask for facts but refuse to even look at what is there for you to see. With all due respect, I suggest that perhaps you should move along to another rant, because as each day passes, the data regarding Twitter continues to grow. Will Howard show Twitter page fade away? Perhaps. However, 20,000 + people did not suddenly decide to sign up for the feed for no reason.

Again, show me the empirical data.

None exists and these kiddie sites are an example of the nonsense that was the Dot Com bust.
Everyone jumping on a bandwangon to keep up with the joneses.

Believe what you want, at the very least you should post articles that are factual.
Tyler’s post about Howard Stern was pure fiction.
He has no credibility in my book.

That being said, it is pretty easy to find case studies on the net of other marketers and their return on twitter.

Companies like Apple are giving popular sites things like macbooks to give away via twitter and not to mention slacker gave SB a portable to give away.

Should we talk about magpie? You know there are ad agencies tied to twitter correct?

The value is easily quantifiable and none of that includes the loyalty and brand awareness which is reinforced by these social networks.

It seems that nothing I say will make you believe but, so you know, it is widely excepted that there is an easily quantifiable value. I think it was just last month that Dell or some computer company offered a special deal that was exclusive to twitter that sold thousands and thousands of laptops.

Show me the empirical data that Facebook and Twitter provide any return.
You can’t because they don’t.

They are a ’solution’ in search of a problem.

Howard has openly and repeatedly stated how much he HATES Facebook and that he does NOT use it.
He tried it for less than 1 week and gave up on it.

The same will happen with Twitter.

Perhaps working on a real business plan might be SOMEWHERE on the radar at Sirius?

They have apparently partnered with a Company that can’t write software or else we’d have an iPhone/Blackberry app already.
Don’t forget they killed a company that could write software and had a working app already.

What a minute, Mel’s a genius, right.
What is the mobile device strategy?
I would like an answer from the man who took a $5.00 stock and turned it into a penny stock.

It’s looking more and more like Sirius-XM will become irrelevant.
They can’t get out of their own way.

Facebook and Twitter and yet Sirius still can’t tell their subscribers before hand when Howard is taking yet another vacation from phoning it in.
So much for ‘Synergy’.

I am asking these questions but, I already know the answers because its what I do for a living and the bottom line is that sites like facebook and twitter are extremely valuable to those who understand it. I am concerned that you totally understand how they work since you are saying “Anyone who has time to use these isn’t working for a living.” which simply doesn’t make sense at all.

Sure, if people sit around all day and do nothing but twitter then yes they don’t work for a living but, can’t you say that about anything that people do all day instead of working?

Anyone who has time to use these isn’t working for a living.
They provide ZERO value to Sirius.

The idea that these lame social networking sites are of any value to Sirius is pure nonsense.

Stern has NOT embraced them and rightly so.
They are a complete waste of time.
He has soundly derided both of these sites but that didn’t stop Tyler from writing a completely erroneous article.

Sirius needs to forget these stupid little kiddie sites and concentrate on CUSTOMER SERVICE, QUALITY HARDWARE and CONTENT.

Right now these things aren’t even on Sirius-XM Management’s radar.

“Grave Danger?”. LOL. We’ve been there done that Rich. You just wake up?

Cover your short and move on little penny stock man.

Socal