Sirius XM Satellite Radio (NASDAQ:SIRI) brings subscribers a menu that simply can not be accessed anywhere else. Whether you love Blues, Metal, Rap, Football, news, or talk, the satellite radio provider can serve up more than anyone could possibly listen to. Today the company, demonstrating their diversity, announced a brand new Metallica channel as well as full coverage of the Triple Crown. Try getting content that diverse elsewhere!
Sirius XM Radio and the Horse Racing Radio Network (HRRN) have teamed up and announced comprehensive coverage of all three races of thoroughbred racing's Triple Crown nationwide. Both Sirius and XM radio listeners will hear HRRN's broadcast of the 137th Kentucky Derby on Saturday, May 7, the 136th Preakness Stakes on Saturday, May 21, and the 143rd Belmont Stakes on Saturday, June 11. All three race broadcasts will air live starting at 5:00 pm ET.
The company also will broadcast these races on Sirius XM Internet Radio in a move that demonstrates their desire to be a leading force on the Internet radio platform. Subscribers can use the Sirius XM Internet Radio App for the Apple iPad, iPhone, iPod touch and several BlackBerry and Android-powered smartphones to tune in.
"The Triple Crown represents three of the most anticipated events on the sports calendar and we're very pleased to deliver every second from all three races to our subscribers," said Steve Cohen, Sirius XM's Senior Vice President of Sports Programming. "On race day, we'll bring Sirius XM listeners so close to the action they'll feel like they are standing at the rail."
In another press release the company announced today that it will launch "Metallica Presents: Big 4 Radio," the commercial-free music channel featuring the music of four of heavy metal's biggest legends: Metallica, Megadeth, Anthrax and Slayer. The channel's launch leads up to the long-awaited "Big 4 Festival," which will feature the four pioneering bands performing together for the first time in the United States, on April 23 in Indio, California. It is a metal-heads dream come true!
"Metallica Presents: Big 4 Radio" will launch on Tuesday, April 12 at 12:00 pm ET and air through Sunday, May 8 at 3:00 am ET on the SiriusXM Bootlegs channel on SiriusXM Internet Radio, and through the Sirius XM App for the Apple iPad, iPhone and iPod touch, and several BlackBerry and Android-powered smartphones. "Metallica Presents: Big 4 Radio" will also air on Sirius channel 27 and XM channel 42 Saturday, April 16 at 12:00 pm ET through Saturday, April 30 at 3:00 am ET. As you can see the Internet radio option carries more breadth than the satellite service, a move that shows the company's new focus on the Internet radio side of the business.
To test drive Sirius XM users can visit the company website or download the Sirius XM app on your smart-phone.
Position - Long Sirius XM Radio