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Thread: We need brand recognition

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  1. #1
    SiriusHope is offline
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    We need brand recognition

    Brand Recognition


    As the number of manufacturers including Sirius XM in their products increase, Sirius needs a way to let consumers know that their product is involved. Consumers looking for the product will appreciate the ease by which they can quickly identify that Sirius is paired with this device.

    Think of this as the "Intel Inside" advertising model. I can look at my laptop and tell that it has an Intel chip and MS Vista. When shopping for it, I didn't have to look too hard to determine which computer I wanted. Sirius can include a logo decal for each device that contains Sirius. When you look at the product, you can determine within seconds that it either does or does not have Sirius.

    For larger ticket items, like cars, trucks, or SUVs (I know, but gas prices are coming down), you could put a decal on the window if it is a standard feature. This helps a car buyer identify a feature on the car. Anything that can sell a car is a plus in this tough market. Commercials could show a little icon in the corner.

    Product branding is important, especially when other manufacturers are creating their own devices. Anything that helps the consumer buy Sirius can make the sale much easier. You wouldn't want the consumer to get confused and accidentally buy some crappy HD Radio.

  2. #2
    imromo24 is offline
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    Joined: Aug 2008 Location: Steeler Town, MI Posts: 2,524
    Funny, you say that about the emblem on the window, i just saw the focus or one of fords cars had the sirius logo on the driver side window. also, at the end of i think the sante fe commercial is a flashing xm logo that says something like "xm inside"

  3. #3
    SiriusHope is offline
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    Thanks IMROMO for your response...I will look for them now when i see a ford product.

  4. #4
    imromo24 is offline
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    I checked the lot at work today, it was a Mercury Milan. It has the dog logo and says "Sirius satellite Radio Equipped"

    Pretty cool. Lets hope they keep it up and expand to the other models if not so already.

    Come back with an update if you see anything.

    At the end of one of our shows the girl says that her husband is still planning on buying great gifts for everyone, then the mom goes "you better tell him to not get me anything" and the daughter says "he's getting you sirius radio" and them mom goes "really oh, ok, never mind"

  5. #5
    SiriusHope is offline
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    Thanks IMROMO...I will be giving few gifts as well for xmas and hope most of the shareholders do the same with multi year sub.

  6. #6
    otone is offline
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    Joined: Sep 2008 Posts: 243
    Doing the same. Lifetime sub for my Dad.

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