Originally Posted by
dm_4
Muscle...i thought this was a great couple of questions from Jessica today. I think Meyers answer was very telling as why he is not overly worried about other entrants. I take it entrants could mean telcos, cable co, apple car play, att, etc.
Jessica Reif Cohen (Analyst - BofA Merrill Lynch):
Thanks, I have -- sorry about my voice. I have two topics. One is on SX 17. Can you talk about the underlying costs, like as you go into the roll out and the timing of the benefits 2017?
Jim Meyer (CEO):
Well, I think I have said most of what I want to say about the timing, because it's going to be contingent on our auto partners roll out, and our auto partners prefer to keep those roll out plans confidential. I will tell you SiriusXM 17, the development of it is fully funded, within the guidance we've given you for this year.
And I certainly don't expect it to be a reason why next year's guidance would be different than what you normally would think it would be, okay? And so, we're investing heavily, but we are investing within the parameters I think you would expect for us going forward.
Jessica, we'll have more to say at the CE show in January. We are putting a lot of effort into this. You know very well, because you have been a very patient follower of this Company for many, many years, this stuff takes time, okay?
Which is one of the reasons why, occasionally when I read about how fast everybody thinks every new entrant is going to enter the vehicle, I kind of get a little skeptical, because I've lived it for 12 years. This will take time.
Muscle i also liked the answer to advertising $...I think they have a ton of room to go with that as well. I believe advertising revs are only like at 3% or 4%.