Uncensored calling of sports games would be amazing addition to the Sirius family of channels and would be a huge seller among sports lovers. To be able to hear a sportscaster say the things all guys say while sitting around watching a game with friends would be revolutionary. Some Ferrell type sportscasters calling games from all over the nation…or even one big game a week would bring a million subscriptions to Sirius guaranteed.
People follow Howard and Bubba because they sounds like a bunch of hard working guys hanging around at or after work. Why not give people the same thing when it comes to sports?
Not to mention the media coverage would probably bring enough in free advertising to cover the cost of signing a new sportscaster or two.