I was sitting in the Hard Rock Cafe in Atlanta this weekend and thinking... How cool would it be if Sirius contracted with HRC to start a channel that played the same music they play in their restaurants and called it the Hard Rock Cafe Channel??
The cool thing about HRC programming is it is a wider range and variety of a lot of rock genres.
Sirius genres fall into specific compartments. Heavy (Octane/Buzzsaw/Hard Attack/ etc.), Classic (spectrum/vault/classic rewind), the Alternative channels (Alt Nation, Faction, etc.) and edgier mainstream pop (Sirius Hits 1, Pulse, etc.)
How about a channel that played all the best of all these genres from all rock years? Instead of reinventing the wheel, the HRC already has the programming streaming to their cafes... Sirius could sign the deal and just plug in...
I wouldn't change the channel and I think it would be a great partnership because each would be indirectly advertising for the other.
What do you think?