All Howard Stern has to do is mention his childhood bout with pinworms and the next thing you know Google trends is reporting "pinworms" as the #50 hot trend.

Anyone who thinks Howard Stern has become irrelevant since his move to satellite radio is out of their minds. Forget the real newsworthy stuff he talks about or guests he has on the show which wind up in the top 10 trends, even the most minute thing he mentions stirs up the entire net.

I couldn't think of a better way to spend $100 million a year.