Excellent article by a truly great reporter
Excerpt -
Amy Gilroy
Sirius Needs To Address Internet Radio
November 10, 2009
Cheers to Sirius XM Radio for launching an aggressive ad campaign on Nov. 15. Retailers would have preferred to see it a year earlier, but few will blame CEO Mel Karmazin for trying to resolve some nagging problems (merger, near-bankruptcy, wallet-closing recession) before making a big ad spend.
But if Sirius XM wants to really show it’s back and firing on all cylinders, it needs to reveal a plan to compete with Internet radio, beyond the offering of an XM SkyDock.
Internet radio’s star is rising fast. Listenership for Internet radio was up almost 40 percent in 2008 over 2007, hitting 6.67 billion hours last year, according to AccuStream iMedia Research.
http://www.twice.com/blog/Reporters_...rnet_Radio.php