Underway,These will be used in offices and homes first off,remember there are alot of people who don't drive to work and get poor reception in big cities with their cars and none on current portable radio's out there.
Also SXM doesn't need to spend alot of mopney on radio's for after market cars now and retail as well,this will work great with SXM ready stereo and audio systems too at home..But it means others are coming along with other smart phones apps..I have SXM in my car,but ill get a blackberry phone with app and Skydock for home audio now for under $100 instead of 300 to 500 for SXM receiver for home..and won't have to pay alot for data plan on I-Phones also,as it is a satrad signal not wifi..
P.S.not a game changer per se,but it will add rev to bottom line and lower cost immensely,IMHO.
Especially with 2nd subs for people like me,(squeesing all the rev you can out of existing customers is perfect bussiness sense,when not growing..