Anybody in here follow Jones Soda(JSDA)? I have to do a study for a grad class in financial methods (for engineers, I'm not an accountant). Scouring over balance sheets and income statements, strategy, competition, etc and ultimately making a recommendation on the company (and the stock). I know they were flying high a few years ago, anybody know the story as to why they plummeted? Tried to be too big too fast? Obsessed with growth? I haven't had the time to really dig in...just curious if somebody around here was in the know.
I was going to pick SIRI but I'm too emotionally involved with this stock and with the merger, lack of easily comparable competition, the Liberty deal etc it was going to prove too much given the amount of time I have to work on the project.