Tonight I was riding the New York City subway and noticed someone reading a full page ad in the New York Post for the new 7 day free trial for the Sirius XM iPhone application. It was in the first few pages of the newspaper. The New York Post is one of three large circulation newspapers in New York (The New York Times, Daily News, and New York Post).
Just as I suspected, the company waited to do paid advertising until they had this offering as a reality.
Anyone else notice any other advertising?