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Thread: Is Howard SIRI?

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  1. #1
    SiriuslyLong is offline
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    Is Howard SIRI?

    My opinion is "yes", and SIRI will die from it.

    We witnessed what happened today.

    Now for the future. Will Howard want a sweeter deal yet, a deal SIRI really can't afford? Does Howard subscribe to the belief that if he's worth $100 MM a year now, that only a chump would sign for less?

    Will he find another medium like www.howardstern.com where he can stream both his live show AND his On Demand video to HIS subscribers whilst leaving SIRI behind to rot in the desert sun? Then he can sign other distribution deals for additional outlets.

    Howard is loyal; we know that. But he's not loyal to any of us common shareholders. I think he's gone.

  2. #2
    zcurzan is offline
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    • 4.5 million SIRIUS listeners tune-in to Howard 100 in a typical week and 3.5 listeners tune-in to Howard 101
    • 22% of SIRIUS subscribers listened to Howard 100 in the past week and 16.3% listened to Howard 101
    • 3.9 million SIRIUS subscribers listen to Howard 100 in a typical week and 2.9 listen to Howard 101
    Source: http://money.aol.com/rtn/pr/efuel-ef...163?channel=pf

    3.9 million + 2.9 million = 6.8 million

    not all unique subs, probably lots of overlap between 100 and 101

    most likely not all "dedicated" subs for howard, meaning they listen to other channels.

    thoughts?

  3. #3
    SiriuslyLong is offline
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    Quote Originally Posted by zcurzan View Post
    Source: http://money.aol.com/rtn/pr/efuel-ef...163?channel=pf

    3.9 million + 2.9 million = 6.8 million

    not all unique subs, probably lots of overlap between 100 and 101

    most likely not all "dedicated" subs for howard, meaning they listen to other channels.

    thoughts?
    Great facts! I agree that there is overlap as I am one of them. I have 3 subs (previously 4 until my $400 Stilleto shit the bed (sometimes it doesn't pay to be an early adopter!)). If Howard left, we (wife and I) might keep one. We've kind of grown on Spectrum and Coffeehouse on the weekends, but clearly the draw is Howard.

    SIRI can't lose the magnitude of subs you cite above. It's going to be interesting.

  4. #4
    Siriustunes is offline
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    I am not diminishing the fact that Howard is a big draw, but he is not the live or die of SIRI.
    There are many, many more people that would prefer other content than Howard. And would be willing to pay for it.

    Howard pulls through a great deal of subs, no doubt. But to say that those subs could not be replaced or exceeded with various other content offers is short sighted. If SIRI had to acquiesce its entire existence on HS then there would have been no need for a merger. The company with HS should have beat the crap out of the competition.

    Now if SIRI cannot come up with new and innovative content, then yes they are doomed. But I am willing to bet that new content will begin to develop just like HBO and Showtime did for themselves. Remember they use to just deliver content, then they started producing it themselves.

    SXM has the same opportunity. Lets just see if the grasp it.

  5. #5
    imromo24 is offline
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    Quote Originally Posted by Siriustunes View Post

    Howard pulls through a great deal of subs, no doubt. But to say that those subs could not be replaced or exceeded with various other content offers is short sighted. If SIRI had to acquiesce its entire existence on HS then there would have been no need for a merger. The company with HS should have beat the crap out of the competition.
    EXACTLY!

    why don't people see this...XM was doing just fine without Howard.

  6. #6
    SiriuslyLong is offline
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    Great discourse.

    Will SIRI re-sign Howard? How? As noted above, I don't think it will happen. You?

  7. #7
    SiriusBuzz is offline
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    Quote Originally Posted by Siriustunes View Post
    Howard pulls through a great deal of subs, no doubt. But to say that those subs could not be replaced or exceeded with various other content offers is short sighted. If SIRI had to acquiesce its entire existence on HS then there would have been no need for a merger. The company with HS should have beat the crap out of the competition.
    Wouldnt you consider the manner in which Sirius almost caught XM beating the crap out of the competition? If XM signed Howard (they had the chance) there would have been no merger, you would be talking about a satrad company with 15 million vs a company with 1 million and bankrupt.

    I dont think Howard is SIRI but, Sirius XM is going to have a very hard time survivng this period of penny pinching and debt payments without him in a year. I dont know how they can afford to lose that many subs and survive.
    Charles LaRocca
    SiriusBuzz Founder

  8. #8
    imromo24 is offline
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    I think not..howard is not SIRI

    See this, howard is big but SIRI is attracting big, big names...

    ABOUT DJ SKEE
    Whether it’s the biggest radio station in the country, the top viewed channel online at YouTube, or productions of the top artists in the world, DJ Skee has become the authoritative voice for his generation.

    DJ Skee is uniquely situated at the top of club, radio, and mixtape dj worlds and produces today’s leading artists in both musically and visually. Also orchestrating marketing campaigns for Fortune 500 companies, Skee’s unique niche in the market provides one of the most visible and acclaimed voices of his generation.



    DJ Skee can be heard every Saturday night on Sirius / XM Satellite Radio as he hosts a show syndicated through Europe, Asia, and Australia, as well as on DirecTV & Dish Network that reaches over 30 million households.

    DJ Skee has now moved to the forefront of the Celebrity DJ culture.

    Skee produces and remixes today’s top artists ranging from Quincy Jones to Jay-Z. He was awarded Mixtape DJ Of The Year from the Hip Hop Awards and received a record 8 nominations in the 2008 Mixtape Awards.

    DJ Skee is acknowledged as the king of the web amongst DJ's. His websites and social networking sites have hundreds of thousands of followers and his music has garnished over 20 million downloads and streams.
    http://www.djskee.com/about.html

  9. #9
    clueless is offline
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    Quote Originally Posted by SiriuslyLong View Post
    Howard is loyal; we know that. But he's not loyal to any of us common shareholders. I think he's gone.
    What happened today shows me that he is not loyal.

    Although, Bubba did say those guys were ridiculously cheap pains in the asses so maybe management was really screwing him on something. I just dont see how wanting more money here helps him or the company. The only way this helps is if this is all a big game that can be resolved by next friday, anything longer then that just pisses off subscribers and lets too much negative press loose. Recovering from that app store rating they have right now wont be easy.
    Last edited by clueless; 06-19-2009 at 12:57 AM.

  10. #10
    imromo24 is offline
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    sxm is the only in car solution available that brings premium content to the driver and passengers for people who don't have the tech savvy to hook up a bunch of wires or signals.

    My wife has 36 XM channels programmed into her new car and not one is howard or o&a. all of this talk about howard being the end all is absolute bull shit. 90% (unofficial #) of all the websites that mention howard end up with comments that say howard is old and lost...(i don't agree with this, his show is excellent, the point is there are another 100million plus people beside the 6 million or whatever that listen to howard.)

    I listen to howard, howard is great but you know what...I listen to hip hop nation and shade 45 for 6 or more hours out of the day.

  11. Ad Fairy Senior Member

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