I think the Iphone app will add new subscribers without a doubt. I may buy an Iphone just so I can have Sirius anywhere. I'm personally staying in until $1.00, then I re-evaluate.
I don't know if anyone else though of this angle, and it's just a wild theory, but think about this:
1. Ba Ba Booey's First pitch - People were talking about that EVERYWHERE about 2 weeks ago. Great publicity for Sirius.
2. Howard goes on Letterman, knocks Leno last week - A lot of chatter about that. Great publicity for Sirius.
3. Artie goes on the Joe Buck show and causes mucho controversy yesterday - That is the talk of the town. Great publicity for Sirius.
4. Tomorrow - Sirius Iphone App launched..........
I Wonder if a lot of these things were thought out to get people talking about what's happening on Satellite Radio and create some buzz then launch the App and get people wanting to tune in....Again, just a theory.