You really think the savings will be $370M in 2010 with the "pass through" probably only effecting the subs that pay monthly or qtrly? That is music to my ears, I am happy to hear about this "fee". What do you think will be the risk to churn? My buddy and his wife our signed up as friend and family, they have been paying around $7 a month/each $84 yr/each $168 total per yr. With the 2 price hikes cost will be $10 month $120 yr now $240 total. They don't drive much and will be interesting to see if they still see cost worth value of service. Obviously this will effect churn but I believe NET we will be much better off with the increase price. For those that really are against the price hikes and complain will end up getting some free service and will net out to old rates but that is the minority, majority will pay the higher fee IMHO.
Homer, why not join Tyler and Charles on SB?? We need you BIG TIME!!!!!!!!!